Christoph C. Cemper founded his company LinkResearchTools (LRT), the global #1 real-time link protection & optimization platform for websites. He has been studying, testing and working with links since 2003.

He refers to the term “Zero to One” from Peter Thiel’s book on business investment. According to the author, creating a completely new business in an entirely new market is the best way to approach the market, and he only invests in startup businesses.

However, Christoph C. Cemper disagrees strongly and believes giving things away for free limits your potential. He believes that “Zero to One” means getting something in exchange for something else. Even if he believes that earning the first dollar on a product is the hardest, it is also the most rewarding.

Real people, with real money, are willing to spend even one dollar on you are valuable customers. Start with that $1 and the upsell further on.

That’s Zero to One for Christoph C. Cemper. is the result of hard work focused on the things that matter.
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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.