The Future of Digital Marketing and Advertising – Power Players with Frank Kern & Grant Cardone

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Grant interviews Frank Kern, one of the most sought after direct response internet marketing consultants on the planet and talks with him about his approach to online advertising – something he calls intent-based branding. Mr. Kern created Behavioral Dynamic Response which is an automated marketing method that speeds up the sales cycle by customizing marketing messages based on a prospect’s behavior. Kern started in the digital space in 1999 selling credit card machines online. After six years of trial and error he achieved his first real online success selling pet training manuals. After his business did $100,000.00 in a single month, he decided to start teaching people how he was making money online. And that’s how he got his start as a “marketing guru”. Frank talks about intent-based branding and breaks it down into three very broad steps: 1. Carefully crafted useable content which is very magnetic to the audience you want. 2. Targeted audience views your content. 3. Then you retarget with offers that appeal to them and solves their problems. Based on this formula, Grant and Frank discuss six questions for anyone advertising to identify and answer to help them shape their online messaging. Frank then shows Grant how you can take this raw material and shape it into a six-step process for developing an effective online marketing campaign. Online advertising and internet marketing can be effective if you are delivering great content to the right audience. Do it this way and you will see a return on investment. And, Frank’s last piece of advice: if you think advertising just costs you money, try not advertising. Want more great digital marketing and advertising strategies? Go to my 10X Business Boot Camp. https://grantcardonebootcamp.com/?utm_source=youtube&utm_medium=social&utm_campaign=10x%20business%20boot%20camp&utm_term=boot%20camp&utm_content=boot%20camp
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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.