Start taking action to achieve your goals. It doesn’t matter what you’re doing, but you need to take steps forward. Discipline, consistency, and persistence are essential keys to success. What matters is that you know how to calculate the right amount of activity needed for your idea, invention, or business plan. I’ve narrowed down your choices into four degrees of action. Your choices are:

Do nothing


Take normal levels of action

Take massive action

“Doing nothing” is no longer taking actions to move forward to learn or achieve. 

“Retreaters” are those who take actions in reverse to avoid negative experiences that they imagine will come from doing it.

“Normal levels of action” is taking enough action to appear average and create normal lives, marriages, and careers; however, they never do quite enough to create real success.

“Massive action” is the level of action that creates new problems—and until you start issues, you’re not genuinely operating at the fourth stage.

“Taking massive action means making somewhat unreasonable choices and then following these up with even more action.”

Grant Cardone


The average worker reads an average of less than one book a year and works 37.5 hours per week. This same person makes 319 times less money than the top U.S. CEOs who claim to read more than 60 books a year.

When average hits any resistance, competition, lack of interest or challenging market conditions (or all of these), you will find your project tumbling down. Anything that you give average attention to will start to subside and eventually cease to exist.

“Average is also the reason why most new companies fail.”

Most people build business plans based on average ways of thinking, not the massive amounts of movement necessary to push through.

Average assumes—incorrectly, of course—that everything operates stably. People overestimate how well things will go and then underestimate how much energy and effort it will take to push things through.

Average thinking will only guarantee you misery, uncertainty, and failure! To have the money and happiness you want and need in life, you must stop thinking like an average person.

Read more about achieving astronomical levels of success in my best-selling book Be Obsessed or Be Average. Find it here.

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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.

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