When people feel economic pressures they start cutting unnecessary expenses like streaming services. But now, food subscriptions are changing the business by striking new deals with streamers. 

Will this new strategy be a success for the companies?

Food Subscriptions Partnering With Streaming Services

When times get tough, consumers narrow down what it is they really need…

AND THEY USUALLY GET RID OF THEIR STREAMING SERVICES.

This is bad news for streamers, as these subscriptions’ turnover rates sit at a staggering 44%. This means that usually, members of different streaming platforms never stick around for long. 

Thanks to the streaming wars, prices for these services have gone up, while customer experience and value stayed stagnant…

Enter food subscriptions. 

While consumers can go without Netflix, they are less inclined to cancel more essential services like food delivery. 

Now, food subscriptions and streaming platforms are partnering up to give consumers more value from their services. Many food subscriptions now offer ad-supported tiers of popular streamers. Some of the bundles include: 

• Disney+ and Kroger+
• Max with DashPass
• Paramount+ with Walmart+

Bundling food subscriptions and streaming services is a win-win for all parties. Not only does it create more value for members…

But both companies have access to new customer data that they can share with each other to create better ads. 

Ultimately, as more consumers tighten on their spending…

These combo streaming/food subscriptions are an incredible way of navigating the consumer landscape. 

Be Great, 

GCTV Staff

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