Follow Up Magic Strategy

Every company I have ever worked with all agree, “We could do a better job with follow up.” This simple sales strategy is one of over 60 follow up strategies I just recorded in full video with full scripts for sold and unsold customers. This one strategy will make a huge difference in your ability to get a customer back into your sales funnel. The follow-up opportunity is massive for any company as it represents low hanging fruit. Customers that have either visited your website, called your company or visited have shown interest in what you do. That doesn’t mean it’s easy, it means you need a plan and a commitment to follow up! Consider that 48% of all salespeople never follow up and 64% of companies admit they do not have any organized way to nurture a lead. This is a game changer and a way to dominate your market if you follow up better than the competition. Keep in mind the average company takes almost 72-hours to follow-up a lead and you can see why contacting a customer in the first 5 to 10 minutes increases your chances of closing the customer 900 times! In consulting with companies my firm discovered that the industry in general struggled with the practice of following up with customers. So we looked at what our competitors would not do and found that none of them called back clients as they left the store. This led the company to immediately initiate programs in which clients would be called back as they drove out of the parking lot. Managers then immediately started calling client’s cell phones as they left the company’s premises and asked them to return. If the call went to voicemail, the manager left a message requesting the client to, “Please come back immediately. I have something you must see.” Or the manager would send a text suggesting that the company had something to show the client right away. If there was no successful contact made, another manager repeated the callback program the same day and again the next morning. The results were crazy. Almost 50% of the clients returned immediately, and almost 80% of those became buyers at that time. Another 20% returned as a result of the later calls and increased the sales of that organization to new levels. Now is the time to shift into making your every thought and action aimed at dominating your sector, market, competition—and every thought of your potential clients. Don’t feel bad if you aren’t doing a great job of follow up. The reality is none of us were taught creative ways to follow up. Beyond a manager just saying, “follow up” over and over—there has been very little instruction on the topic. Some companies have surrendered to the idea that their people will not follow up and pay other companies to send cookies and mail. I have invested the time in creative follow up ideas, calls, scripts, and strategies for sold and unsold customer and put them all on video. Call me and I would love to show you what I created so your sales team can know what to do and say on day one, two, three and through a full 365 days! Call me at 310.777.0255 for a free consultation. GC