Amy Peloso knew she loved coaching when she’d happily push her work aside anytime someone came crying into her office (as they often did). When it was time to go out on her own, she wanted to figure out what her “thing” was—so she did a deep dive into her work and life history to find her through line. If you work for yourself, you need to know the what and why, and you don’t have to guess at it. In this episode, Amy walks you through the steps of finding the through line of your life and career so you can do a better job of shaping and marketing your business.