Social media is constantly changing. Advertising is as well. In this context, everyone is wondering whether or not Facebook ads are worth it anymore in 2022.

Earlier this year, Meta — the parent company behind Facebook and Instagram — changed how users see content. As a result, users are more likely to see posts that are “paid.” 

This fact alone shows that ads are still effective on Meta’s platforms.

However, Facebook ads are still worth it for more reasons than this switch to a pay-to-play-inspired environment. Here are the reasons why. 

Speed is power

According to Ignite Social Media, organic content — consumers coming across you on their own — has a reach rate of around 5%. 

Therefore, the first reason in favor of Facebook ads is speed

Having your message prioritized in the digital space means more people see it faster — and more often. As a result, you build a stronger audience and can reach more leads. 

The ultimate thing is to become known. THAT is the ultimate power.

Facebook ads keep you in the game

Next, think about this. You are not just fighting your competitors for attention on social media. You are competing with posts from friends and family as well as whatever else is happening in your audience’s lives. 

So, wouldn’t the advantage of Facebook pushing your content be valuable?

One of my biggest mistakes early on was not spending more money on promotion. The way I did it was the hard way. I know better now. 

Your competition is running ads on social media as the bare minimum. With that in mind, you have to do it to have a chance in the game. 

If you want to learn more about social media, ads, and 10X promoting, come to my executive team’s next Marketing Execution Workshop.

At length, these are the reasons why Facebook ads are indeed worth it in 2022 — and for the foreseeable future. Money spent on promotion is never wasted. If you have to, spend your last dollar getting your name out there.

Even if it’s to old Markie Z. 

Be Great,

Grant Cardone

Disclosure: This content is intended to be used for educational and informational purposes only. Individual results may vary. You should perform your own due diligence and seek the advice from a professional to verify any information on our website or materials that you are relying upon if you choose to make an investment or business decision. Investment, real estate, and business involve great risk and there is no guarantee of performance or results.

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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.

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