Grant Cardone shares his backstory and his lessons striving for success. Grant’s staff suggests he do a Cardone Zone about who he is, where he came from and lessons learned along his journey towards success. Grant focuses on assets and liabilities and reminds people that they should use what happened to them for good. Grant shares a lot of who he was as a kid growing up in Louisiana, being an identical twin, how his parents viewed money, how his dad was an example of responsibility and work ethic. He talks about the things he went through that made him who he is and how things that could be perceived as liabilities end up being the asset helping you to succeed. Life challenges, set backs and lows forced Grant to make certain decisions in his life leading him to this point. Grant shares a story from his boyhood about his decision to “get rich” after losing a quarter in the street drain.

Look at life’s assets and liabilities with this in mind:
• Everything that happens in life shapes your thinking.
• These events will either make you break you or both.
• Ask what are you doing? What can be improved?

Grant takes callers and shares how he decided to get great at sales. He speaks to a woman who hit a low and is picking herself up with a new job, and encourages another caller to set his targets high and never quit.