In 2022, the amount of business done online is projected to total $5.55 trillion worldwide. As if that wasn’t enough, there are many additional reasons why e-commerce is a non-negotiable must this year 

Look, I get it. I’m an old school guy too. There is a definite charm to the idyllic brick-and-mortar storefront. 

However, surviving in the marketplace today requires an e-commerce element to your business. 


E-commerce is cost-effective

Firstly, a major reason why you need to be transacting online is that it is cost-effective. In fact, most businesses run their operations totally online, then move to a brick-and-mortar location — if they do so at all. 

The logic is simple. There is very little overhead in e-commerce. 

For example, there is:

  • No rent;
  • No utilities;
  • Fewer employees. 

Utilizing this method of doing business is not all about pinching pennies or getting your share of that $5.55 trillion. It has to do with your ability to reach

Worldwide customer base

Most importantly, e-commerce gives you the potential to do business with new customers globally. Technology today allows us to have that opportunity without travel. 

No matter what industry you’re in or what product you sell, you will always need leads. Your prospecting radius is substantially smaller if you only have a physical location. 

The only reason that any business fails is because they failed to sell enough of their products fast enough to sustain them. E-commerce solves this problem. 

Also, we’re well into the 21st century now.

We don’t have the flying cars and robot maids the Jetsons promised us. But you can buy a car online from beginning to end, and I’m sure Elon Musk is working on the flying cars right now.

So, if you’re not in e-commerce, you’re non-existent to the market. To find how to apply this and 10X your company in 2022, secure your seat for the next 10X Business Boot Camp.

Be Great,

Grant Cardone

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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.

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