Dropping the Ball Illustration

It’s always fun for me to watch people’s reactions when they hear the word “sales.”

Some folks will flinch when they hear that word. 

Or make excuses about how bad they are at “sales.”

Which if they work for you… then you’ll want to fix that pronto. (Click here to see some of the courses and training we have available to fix selling shortcomings.)

The reality is… 

Pretty much everything in life is sales.

Like the cute kid pitching their mother on why they should be allowed to have another cookie…

Or the wife trying to convince her spouse on why they need to move to a different house…

Or the guy standing in the boardroom trying to convince his boss to greenlight his new business proposal…

All of it is selling.

One of the biggest parts of selling… is the follow-up.

And guess where way too many people completely drop the ball?

The follow-up.

Look, all the money is in the follow-up. 

It’s not in the meet and greet.

And it’s not on the internet. 

It’s in the follow-up. 

You got a lead. Somebody shows interest in your product or service… 

So how do you follow up with them? 

Last week, I wrote about getting your financial mindset in place. 

And this is where the right mindset comes back into play.

Because doing the follow-up is hard.

If you’ve got the right financial mindset in place, then you’ll recognize the payoff that comes once you close the sale. You’ll do the follow-up because your mindset reminds you of the payoff you’ll get afterwards.

But the reality is, NOBODY wants to make that follow-up call.

And they don’t want to do another call after that…

And they really don’t want to do a third follow-up… or a fourth… or a fifth one.

Do you know that 25% of all salespeople make one phone call and then quit following up?

48% never make two follow-up calls.

Heck, most will never even make a single follow-up call.

Which is just crazy.

Because most of your sales are closed between the fifth and the eighth contact. 

If you’re advertising on the internet, there’s a good chance you’ll have to contact people 8-11 times.

At the very least, you’ll need to get leads on the phone just to qualify them.

Because if they’re not being contacted about the right product for them…

Then you have no shot of closing them at all.

So always follow up. 

Because fortunes are made in the follow-up.

10X Every Day,


P.S. My team has put together this special Cyber Monday webpage. 

So if you’re stuck for gift ideas for any of your friends or family, then click here to see our best Cyber Monday deals on clothes, courses, and more.

Disclaimer: This content is intended to be used for educational and informational purposes only. Individual results may vary. You should perform your own due diligence and seek the advice from a professional to verify any information on our website or materials that you are relying upon if you choose to make an investment or business decision. Investment, real estate, and business involve great risk and there is no guarantee of performance or results.

We are not attorneys, investment advisers, accountants, tax professionals or financial advisers and any of the content presented should not be taken as professional advice. We recommend seeking the advice of a financial professional before you invest, and we accept no liability whatsoever for any loss or damage you may incur.

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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.