How to Create Content that People Actually Want to See

Content Marketing is crucial for businesses to integrate into their marketing strategy. But this is only true if you are writing content people want to read. Here’s a recap of why content marketing is so great:  

Great content…

  • Improves your brand’s SEO (search engine optimization)
  • Increases brand awareness
  • Sets you up as an expert in your field.
  But this only happens when the content you are creating is original, relevant, useful, and interesting. It only works if it is great.  

Content people want to read


You don’t want to say the same thing that a ton of other companies are saying, or else what’s the point? You have to find your niche. Think about how your experience, knowledge, location, or vision sets you apart from other companies. Create content based on that difference and you’ll naturally attract more people because there will be less competition.


Content marketing is about showing you are an expert in your field. Take a look at advances, changes, and events in the industry and show what you think about them and their impact. Stay up to date with new trends and talk about them before anyone else does. And make sure your content is actually related to what your company does. If you are a software company, you don’t have to talk about websites everyday, but you should be looking at innovation in software, where it’s heading, how it can impact lives, and things like that.


Whether your aim is educating, convincing, speculating on, or helping, you have to provide something valuable with your content, or people will stop paying attention. Give honest, solid advice without overtly selling your product and people will appreciate trust you more. Your content marketing needs to come from a good place. I mean, yes, we want to see ROI from it, but we also want to see it actually helping and interesting people too.


Find your voice, your vision, your niche and run with it! And shake it up! Blog posts, videos, infographics, images…don’t get stuck doing the same thing again and again. Pay attention to analytics and see what your audience likes and put more effort into that. Brainstorm how to express something in the best and clearest way, while also trying to find a unique way to present it. This the ultimate must for making content people want to read.  

The Right Recipe

Content Marketing is subtlety defined, but with the right recipe and strategic sharing, you’ll see a difference in how your target audience interacts with your brand. And I think you’ll like it a lot.  


  1. Original content = less competition
  2. Relevant content will connect your message with your brand
  3. Useful content comes from a place of wanting to help, not just a tool for boosting ROI
  4. Interesting content is ultimately what keeps your readers paying attention.

How can Pixel506 help you?

We create content on a regular basis, for us and other companies. We can help you with your content strategy, schedule, platform decisions, and creation. Send us a message at to get started.

Read this article and more at Visit to find out more.
Previous articleTrick Yourself Into Achieving Your Goals – Donovin Darius
Next articleBuying Real Estate in Southern Florida
Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.