Crash Course in PR with #BrandBoss Lisa Nickerson

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Public relations has to two objective: Two promote you, or protect you. Either way, you’ve got to own the spin and maintain your brand’s image through careful use of PR. And Lisa Nickerson is just the woman to do it. This episode, the #brandboss herself gives you a crash course in PR, following up, and how to get the right kind of attention. Shot aboard the Seabourn Odyssey.
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CEO of Cardone Enterprises, Cardone Capital, international speaker, entrepreneur, and author of The 10X Rule & creator of 21 bestselling business programs, Grant Cardone owns & operates seven privately held companies and a $5.2 billion portfolio of multifamily properties. Named the #1 marketer by Forbes Magazine, Cardone is also the founder of The 10X Movement & The 10X Growth Conference, the world’s largest business & entrepreneur conference.

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