You might have heard of the term “COC” in real estate. But what does it actually mean, and why is it the #1 way to make consistent cash flow?

COC stands for Cash on Cash.

When buying a real estate deal, this is the what I care about the most.

In my book, “How to Create Wealth Investing in Real Estate“, I explain why:

Positive cash flow, not just percentage, but the actual dollar amount of free cash flow after all operations will give you weather economic pullbacks and avoid selling in down markets.”

The #1 calculation investors need to make

When the 2008 housing crisis went down, a lot of people in the game lost all they had — even my bank. Meanwhile, I kept everything I had.


I knew how to calculate cash flow for any situation. And this keeps me winning in the industry to this day.

That’s the power of COC in real estate.

Why COC is so important in real estate

Firstly, positive cash flow means that every single month, your properties are paying you. As an investor, you get consistent passive income in any economy.

Secondly, COC determines the value of multifamily properties. The more cash flow they generate, the higher their value, average rents, occupancy rate, etc. will be.

Thirdly, cash flow protects against the devaluation of cash.

But at the end of the day, Cash on Cash gives investors something priceless — confidence.

To learn more about my real estate investing story, claim your spot to my Free Live Training.

Disclosure: This content is intended to be used for educational and informational purposes only. Before investing, you should always do your own analysis based on your own financial and personal circumstances before making any investment. Grant Cardone is an industry expert who has been investing for over 30 years and his opinion is based solely on his own personal experience and circumstances. Individual results may vary. You should perform your own due diligence and seek the advice from a professional to verify any information on our website or materials that you are relying upon if you choose to make an investment. Investment involves great risk and there is no guarantee of performance or results.

We are not attorneys, investment advisers, accountants, tax professionals or financial advisers and any of the content presented should not be taken as professional advice. We recommend seeking the advice of financial professional before you invest, and we accept no liability whatsoever for any loss or damage you may incur.

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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.