Real estate investors have a choice between two investment options: cash flow or appreciation. So, which one is better?

Whenever someone asks me if cash flow or appreciation is better when investing in real estate, I give them a dumbfounded look because they should already know the answer.

Cash flow investments provide a regular stream of income.

In contrast, appreciation investments offer the potential for a more significant return if the investment is sold at a higher price than the purchase price.

Cash flow all day, every day

The home you purchase is already out closing costs in today’s market, and you’d need a 3-10% increase to cover that. In addition, rates continue to stay extremely low, and you can expect a massive drop in value if they increase.

Here’s a tip — never invest for appreciation in a market like this. If you’re going to invest in real estate, make it for the sole purpose of cash flow. Make sure you receive good income month after month from it. 

Getting wealthy from real estate investments is possible. You have to focus on cash flow, and the market fluctuation won’t affect you as much.

When buying real estate, buy it for the purpose of future investment. Yes, you can live in it, but keep in mind its value, location, and other things that could lead it to become a cash flow injection.

Do you let your real estate appreciate?

Your home is a liability, not an asset that gives you money. There is no such thing as your home making you money — all it does is give you debt.

Most people believe that purchasing a home is a good investment. “Well, it’ll appreciate and then we can sell it for a good dollar.” Absolutely not. You’ll become poor very quickly using that logic.

If you pull money out against appreciation, you will still owe money if the market crashes. Then, you can’t sell your home to pay off your loans. Done. It’s over, and that’s not real wealth.

The problem is waiting for appreciation in a wonky market like ours now means high volatility for your home. Inflation is insane, and you never know what can happen.

Choose cash flow every time

In this economy, you need to prepare yourself for anything. Plus, life gets better when you invest in a property that gives you money every month.

You’ll never worry about money when you invest in cash flow. Appreciation will never give you the wealth you want — that’s the biggest lie we’re told.

Be Great,

Grant Cardone

Disclosure: This content is intended to be used for educational and informational purposes only. Before investing, you should always do your own analysis based on your own financial and personal circumstances before making any investment. Grant Cardone is an industry expert who has been investing for over 30 years and his opinion is based solely on his own personal experience and circumstances. Individual results may vary. You should perform your own due diligence and seek the advice from a professional to verify any information on our website or materials that you are relying upon if you choose to make an investment. Investment involves great risk and there is no guarantee of performance or results.

We are not attorneys, investment advisers, accountants, tax professionals or financial advisers and any of the content presented should not be taken as professional advice. We recommend seeking the advice of a financial professional before you invest, and we accept no liability whatsoever for any loss or damage you may incur.

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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.