Can Green & Tonic Become the Healthy Starbucks?

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When husband and wife team Jeffrey and Cai Pandolfino launched Green & Tonic (www.greenandtonic.com) they thought they were getting into the healthy-food delivery business. But a market opportunity lead to a far bigger possibility: the chance to do for healthy food what Starbucks did for coffee. Here we break down how they are engineering a strategy to make that happen: who they target, how they build a unique product offering, and how they differentiate themselves from the competition.
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CEO of Cardone Enterprises, Cardone Capital, international speaker, entrepreneur, and author of The 10X Rule & creator of 21 bestselling business programs, Grant Cardone owns & operates seven privately held companies and a $5.2 billion portfolio of multifamily properties. Named the #1 marketer by Forbes Magazine, Cardone is also the founder of The 10X Movement & The 10X Growth Conference, the world’s largest business & entrepreneur conference.

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