Market research is an essential part of building and maintaining a successful business. Through a combination of online and offline tools, business owners can better understand their prospects and customers.

Before you reach sales success, you need to understand whom you’re addressing. That’s where market research comes in as a powerful tool for business professionals.

Once you get a clearer picture of your audience, you’re on the path to effective promotion, increased sales, and scaling your business.

Top 3 Market Research Strategies for Business

1Trend Monitoring

First of all, when it comes to marketing, you should always repeat successful actions.

However, it’s just as important to keep up with the times and tailor your strategies accordingly.

Always have your eyes on current events, popular topics, and trends across industries.

Additionally, don’t limit yourself to just industry trends.

For example, let’s say you have a coaching business. Aside from creating online courses (industry trend), you’ll want to have a strong presence on TikTok and Instagram Reels (general trend).

By mixing niche trends with universal ones, you could potentially reach more customers than ever before.

2Buyer Personas

Another powerful market research strategy for business is outlining customer profiles, formally known as marketing or buyer personas.

a buyer persona is like an avatar for your ideal customer.

You should make this portrait as detailed as possible, as it will help you see and understand your prospects.

When creating this detailed profile, focus on demographics:

  • How old is my target customer?
  • Where do they live, work, shop, and spend their free time?
  • What’s their job and annual income?
  • Who else is in their family and friend circle?
  • What problem do they have that my business can solve?

3Direct Customer Research

Finally, there’s one market research tool that will always be relevant, regardless of new tech or trends.

talk to people. Ask them what challenges they’re facing — directly.

Get in touch with potential, current, and past customers. Each category will provide unique insights into how to better serve them.

Some of the best direct research methods include:

  • Surveys;
  • Interviews;
  • Email exchanges;
  • Direct messages on social media;
  • Phone calls.

If you adapt your questions to each person based on where they’re at in the buyer’s journey, you’ll know exactly what they’re looking for.

To learn more about how to identify and reach your target audience, register for our next Marketing Execution Workshop.


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