Building Your Brand As a Couple

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Brian Williams, a trusted source, ruined a 20-year brand, his legacy, and has been suspended from NBC. Grant commends NBC for taking a stand in this situation and acknowledging that Mr. Williams was wrong and inappropriate. Elena says shame on NBC for not having those around Brian Williams, who she feels knew the truth, come to light as well. There was a team with him, he wasn’t by himself in the field, and they must have known the “facts” were inaccurate. What would you do with your spouse if you found out they were lying in public? People need to look at their relationships and their brand as a couple. Your brand needs to be consistent; this builds trust. And you can find out who your friends are based on how they approach you, what they invite you to do, where they invite you to go, and how they act around you. Your Brand as a Couple: 1. Do people even know who you are? 2. What do people know you for? “Brangelina” is a brand, as a couple. People see them as a unit, not separate, but a team. Elena is known as being beautiful, friendly, a lover of people, a people-pleaser, and people trust it. Grant is known as a highly motivated worker, a cusser, a business guru and a social networking monster—and people trust and expect that. Spousal Correction: Do you address disagreements in public or behind the scenes? Friday the 13th, at 1:45, Whatever It Takes: The Ultimate Job Interview is dropping—Exclusive to subscribers only. Subscriptions are free. Network With Us: • Subscribe to Whatever It Takes NetworkFacebook – Whatever It TakesTwitter – @GrantCardoneTwitter – @ElenaCardone Listen To Us On Podcast: • iTunes Podcast • Stitcher
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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.