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If the social media world came crashing down one day, the only way to survive is to have a solid email list full of potential prospects.

Whoever told you email is dead isn’t doing email marketing right.

Forget what businesses and owners are blabbering about when it comes to an email list. If theirs is failing, it’s because they haven’t taken the time to build one that works for them.

Why an email list is essential in 2022

According to HubSpot’s latest article on email marketing stats, there are 4 billion daily email users.

A chunk of those are people in your target market. Another bunch of those millions are people who know your business and brand. And half of those could be consistently reading your emails and buying from you.

The money you’re searching for is in your email list. Those are the people who are loyal to you and your brand, they’re the first to click links and buy from you.

So, why would you brush off the best income-generating source?

In 2022, focusing on email marketing should be at the forefront of your marketing plan. Guaranteed, you can drive the most organic sales with your email list.

How to build an email list successfully

Create your email address with a domain

If you have a website, your email address should look like it’s coming from your business, not a account.

You can purchase this custom address from a web hosting service.

Choose an email service provider

Several reliable service providers, such as MailChimp and ActiveCampaign, collect data such as your new subscribers’ names, emails, and where they’re from so you can actively see who receives your emails.

You can even personalize your emails with people’s names and other things that make it seem more customized.

Build a landing page

Excellent — now that you’ve set up your email address and connected it with a service provider, you can start building a landing page. This page is where you’ll drive traffic for people to give you their name and email address and opt-in to your email subscription.

Keep in mind that this page adds value and why this person should give you their email.

You don’t get a second chance at a first impression. So, make sure the page is clean and clear on the message and is in line with your brand voice.

Email your list

Now that everything’s properly set up, you need to decide on an email marketing strategy.

Write up a welcome sequence for new subscribers to warm them up to you and what you have to offer. Share educational tips, stories, and other value-based content they would love to learn about. Continue to write to them daily to build know, like, and trust.

What performs best? Basic emails. The simpler, the better.

Your emails must wow your audience, get them talking, and of course, get them reading every word of your email so eventually, they’ll buy what you’re selling.

For more 10X knowledge about creating a strong promotional strategy, join the 10X Workshop.

Be Great,

Grant Cardone

Disclosure: This content is intended to be used for educational and informational purposes only. Individual results may vary. You should perform your own due diligence and seek the advice from a professional to verify any information on our website or materials that you are relying upon if you choose to make an investment or business decision. Investment, real estate, and business involve great risk and there is no guarantee of performance or results.

We are not attorneys, investment advisers, accountants, tax professionals or financial advisers and any of the content presented should not be taken as professional advice. We recommend seeking the advice of financial professional before you invest, and we accept no liability whatsoever for any loss or damage you may incur.

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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.

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