If the social media world came crashing down one day, the only way to survive is to have a solid email list full of potential prospects.
Whoever told you email is dead isn’t doing email marketing right.
Forget what businesses and owners are blabbering about when it comes to an email list. If theirs is failing, it’s because they haven’t taken the time to build one that works for them.
Why an email list is essential in 2022
According to HubSpot’s latest article on email marketing stats, there are 4 billion daily email users.
A chunk of those are people in your target market. Another bunch of those millions are people who know your business and brand. And half of those could be consistently reading your emails and buying from you.
The money you’re searching for is in your email list. Those are the people who are loyal to you and your brand, they’re the first to click links and buy from you.
So, why would you brush off the best income-generating source?
In 2022, focusing on email marketing should be at the forefront of your marketing plan. Guaranteed, you can drive the most organic sales with your email list.
How to build an email list successfully
Create your email address with a domain
If you have a website, your email address should look like it’s coming from your business, not a @gmail.com account.
You can purchase this custom address from a web hosting service.
Choose an email service provider
Several reliable service providers, such as MailChimp and ActiveCampaign, collect data such as your new subscribers’ names, emails, and where they’re from so you can actively see who receives your emails.
You can even personalize your emails with people’s names and other things that make it seem more customized.
Build a landing page
Excellent — now that you’ve set up your email address and connected it with a service provider, you can start building a landing page. This page is where you’ll drive traffic for people to give you their name and email address and opt-in to your email subscription.
Keep in mind that this page adds value and why this person should give you their email.
You don’t get a second chance at a first impression. So, make sure the page is clean and clear on the message and is in line with your brand voice.
Email your list
Now that everything’s properly set up, you need to decide on an email marketing strategy.
Write up a welcome sequence for new subscribers to warm them up to you and what you have to offer. Share educational tips, stories, and other value-based content they would love to learn about. Continue to write to them daily to build know, like, and trust.
What performs best? Basic emails. The simpler, the better.
Your emails must wow your audience, get them talking, and of course, get them reading every word of your email so eventually, they’ll buy what you’re selling.
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