“To make massive growth you need to take massive risks. Under Armour is doing just that by expanding into a whole new market with their acquisition of MyFitnessPal and Endomondo mobile apps.” – GC

Under Armour Rides High With Big-Ticket Fitness App Acquisitions by Nina Zipkin

Athletic performance gear brand Under Armour has some big-time aspirations — it wants to build “the world’s largest digital health and fitness community.” It has taken two steps toward that goal this week with the acquisitions of popular activity-tracking apps MyFitnessPal for $475 million and Endomondo for $85 million. Both companies will keep their names and will continue to operate as usual. The San Francisco-based MyFitnessPal has more than 80 million registered users and was founded in 2005. Endomondo is based out of Copenhagen. It has a predominantly European user base that has grown to roughly 20 million people since its launch in 2007. Read the full article at: Entrepreneur
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Grant Cardone
https://grantcardone.com/
Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.

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