What does the future of America look like if it becomes a nation of renters?

According to a 2022 Wells Fargo Investment Institute report, “Private Real Estate (a sub-strategy of private real assets) features various strategies with differing risk-return profiles. At this point in the cycle, we are more constructive on Value-add and Opportunistic strategies.”

In other words, like I always say, the money is in multifamily properties.

Look, more than a million people immigrate to the United States every year. More people come to this country every year than in every other country.

When immigrants move to America, they do not buy a house as soon as they get here. Our grandparents and great-grandparents rented a small place; they didn’t buy a big house. For their first year, they mostly rented. After that, they bought a house.

Now, people come to America and rent for their first five years — or longer.

The demand for apartments is higher than ever. If you’re not already in the multifamily game, get your FREE copy of “How to Create Wealth Investing in Real Estate” and find out how I’ve been doing it for 30+ years.

Is the American Dream of home ownership dead?

According to a study by the Pew Research Center, the nation has more renters today than at any time since 1965, when comparable data became available in America.

Although U.S. households grew by 7.6 million between 2006-2016, the number of owners didn’t change due to the housing crisis.

Data shows that most young people under 35 are the biggest group that make up renters in the U.S.

America is indeed becoming a renters nation because of inflation and the high cost of living. Additionally, the ever-increasing demand for rental units is resulting in higher rents.

Overall, the decreasing number of young homebuyers is an indication that America is becoming a nation of renters. The American Dream is no longer owning a home — but simply having a place to live.

The future of America as a renters nation

Another Pew survey shows that 72% of renters would love to buy a home, but they can’t afford it in this economy.

In the past, people have always aspired to own a home. But in this economy, many are forced to rent. On the other hand, a lot of millennials actually prefer to rent an apartment instead of being locked in a mortgage.

Luckily, for real estate investors, this situation is a goldmine.

Now, you can be a landlord for multiple properties. There will be an even higher demand for rentals, and the cash flow opportunities are endless.

Be Great,

Grant Cardone

Disclosure: This content is intended to be used for educational and informational purposes only. Before investing, you should always do your own analysis based on your own financial and personal circumstances before making any investment. Grant Cardone is an industry expert who has been investing for over 30 years and his opinion is based solely on his own personal experience and circumstances. Individual results may vary. You should perform your own due diligence and seek the advice from a professional to verify any information on our website or materials that you are relying upon if you choose to make an investment. Investment involves great risk and there is no guarantee of performance or results.

We are not attorneys, investment advisers, accountants, tax professionals or financial advisers and any of the content presented should not be taken as professional advice. We recommend seeking the advice of financial professional before you invest, and we accept no liability whatsoever for any loss or damage you may incur.

Previous articleBuilding FINANCIAL FREEDOM
Next articleMark Zuckerberg Just Triggered Possible DESTRUCTION of Facebook
Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.


  1. Thank you for another magnificent article. Where else could anyone get that type of info in such an ideal way of writing? I’ve a presentation next week, and I’m on the look for such information.