Watch this episode of The Lead Magnet to learn the 5 things you must do before you start advertising. Of all the investments in the world a success AD campaign is going to give you the best ROI, but only if you prepare for it correctly! You must take the time and do your homework. Gathering data and pinpointing your statistical relevance amongst your competitors is the only way you can begin a success AD campaign. We didn’t reinvent the wheel; we did our homework and amplified what works.